JUSTICE LEAGUE @ COMPLEXCON (2017)
CLIENT: Warner Bros
ROLE: Creative / Art Direction + Exterior Design / Retail Design
Warner Bros, in partnership with Shoe Palace, needed an experience that would create in-event buzz for the upcoming release. Additionally, a retail space was required to launch the film's merch collaboration with partners like Puma and New Era.
The Complexcon visitor was transported into a 3 minute 360 animation projected world introducing the Justice League characters including a custom track by artist Problem. Once the visitor exits the show they walk directly into the retail space. The space and exterior has been designed taking cues from environments in the films. Minimal but large signage is used throughout the exterior becoming highly visible and encouraging photos for sharing and impressions.