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PUMA X FENTY SS17 CAMPAIGN
CLIENT: Fenty

ROLE: Art Direction + Concept Team

PHOTOGRAPHER: Tim Walker

OBJECTIVE: 

Fenty needed to a visual campaign around their SS17 capsule. The concept needed to be unlike anything Rihanna had done in the past, be a bridge from the previous capsule to the next and most importantly capture the essence of the line.

RESULT:

The final images would circumvent the world via billboard, retail store and across social with this Marie Antionette meets Bad Gyal inspired campaign. 

FENTYXPUMA_SS17_BTL_A4_1
FENTYXPUMA_SS17_BTL_A4_25
FENTYXPUMA_SS17_BTL_A4_22
FENTYXPUMA_SS17_BTL_A4_6
FENTYXPUMA_SS17_BTL_A3_2
FENTYXPUMA_SS17_ATL_A3_OOH_
FENTYXPUMA_SS17_ATL_A3_14
FENTYXPUMA_SS17_ATL_A3_1
FENTYXPUMA_SS17_ATL_A3_MIX_1
FENTYXPUMA_SS17_ATL_A3_MIX_2
17SS_CC_Fenty-Collection_Sneaker-Boot-Strap-Womens_Social_0443
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