PUMA X FENTY SS17 CAMPAIGN
ROLE: Art Direction + Concept Team
PHOTOGRAPHER: Tim Walker
Fenty needed to a visual campaign around their SS17 capsule. The concept needed to be unlike anything Rihanna had done in the past, be a bridge from the previous capsule to the next and most importantly capture the essence of the line.
The final images would circumvent the world via billboard, retail store and across social with this Marie Antionette meets Bad Gyal inspired campaign.