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PUMA X FENTY SS17 CAMPAIGN
CLIENT: Fenty
ROLE: Art Direction + Concept Team
PHOTOGRAPHER: Tim Walker
OBJECTIVE:
Fenty needed to a visual campaign around their SS17 capsule. The concept needed to be unlike anything Rihanna had done in the past, be a bridge from the previous capsule to the next and most importantly capture the essence of the line.
RESULT:
The final images would circumvent the world via billboard, retail store and across social with this Marie Antionette meets Bad Gyal inspired campaign.
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