BRAND DEVELOPMENT (2017)
CLIENT: Lucky Lotus

ROLE: Art Direction + Design

OBJECTIVE:

Lucky Lotus was in need of an updated logo and looking for a brand refresh, including packaging and retail presence.

RESULT:

The new logo is a minimal mark reflecting the pressed juice process. The brand development led to a set of "drop-mojis" which communicated the brand's personality and could be used across retail and social assets.