LOS ANGELES KUSH REBRAND (2019)
CLIENT: Los Angeles Kush
ROLE: Creative + Art Direction
The Los Angeles Kush brand was looking for a facelift. They wanted the brand look to be reflective of the culture, dive further into the streetwear space and have some own-able assets. They also were looking for a system that would not require new designs per strain launch.
A custom sans serif typeface was constructed, becoming the new logo, an ownable "LA" was developed as well as an "LAK" lockup. This gave the brand assets to be used across packaging and merch. The final step was the system development. We moved away from traditional strain names and relied on the strain categories; Indica, Sativa and Hyrbid. We then developed names for each category by pairing their states of being with regions in the City of Los Angeles; Downtown, The Coast and The Heights.