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HARD SUMMER DIGITAL CAMPAIGN (2017)
CLIENT: Live Nation
ROLE: Creative + Art Direction
OBJECTIVE:
HARD Summer wanted to find a way to make their artist announcements, which rely solely on label/artist approved imagery, be more impactful and varied.
RESULT:
A multi-use set of assets were built that were not only able to be used digitally and shared across social, but printed and used as collectible posters. The artwork was shared and reposted by artists and used in marketing materials promoting the festival.
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