HARD SUMMER DIGITAL CAMPAIGN (2017)
CLIENT: Live Nation

ROLE: Creative  + Art Direction

OBJECTIVE:

HARD Summer wanted to find a way to make their artist announcements, which rely solely on label/artist approved imagery, be more impactful and varied.

RESULT:

A multi-use set of assets were built that were not only able to be used digitally and shared across social, but printed and used as collectible posters. The artwork was shared and reposted by artists and used in marketing materials promoting the festival.

HSMF17_AA_MobbDeep
HSMF17_AA_MobbDeep-Prodigy
HSMF17_AA_MIGOS
HSMF17_AA_SnoopDog
HSMF17_AA_RaeSremmurd
HSMF17_AA_TyDolla$ign
HSMF17_AA_Skepta
HSMF17_AA_A-Trak_r2
HSMF17_AA_YehMe2_r2
HSMF17_AA_Justice
HSMF17_AA_Zeds Dead
HSMF17_AA_Dog Blood
HSMF17_AA_Destructo
HSMF17_AA_Malaa
HSMF17_AA_Tinashe
HSMF17_AA_Madeintyo
HSMF17_AA_Tchami
HSMF17_AA_Kill_the_Noise_r2
HSMF17_AA_DJ_Snake
HSMF17_AA_UNIIQU3
HSMF17_AA_WhatSoNot
HSMF17_AA_Mercer
HSMF17_AA_JustinMartin
HSMF17_AA_JME
HSMF17_AA_Lubelski
HSMF17_AA_FR
HSMF17_AA_JaiWolf
HSMF17_AA_Ekali
HSMF17_AA_ColbyJ
HSMF17_AA_Dave
HSMF17_AA_Bassnectar
HSMF17_AA_ACSlater
HSMF17_AA_Baauer
HSMF17_AA_AnnaLunoe
HSMF17_AA_Brodinski
HSMF17_AA_Graves
hsmf17_VIP_Carousel_5
hsmf17_VIP_Carousel_1
hsmf17_VIP_Carousel_2
hsmf17_VIP_Carousel_3