PUMA X FENTY COACHELLA DAY PARTY (2018)
CLIENT: Puma x Fenty
ROLE: Creative + Art Direction
For their final Puma capsule, Fenty was looking to make noise at Coachella. Their priorities were an accessible party, big DJs, a retail component and a one-of-a-kind experience Rihanna would put her name on.
Playing on the theme of the collection we slammed the themes of surf and moto to create a visual and entertaining party experience. 1000s of party-goers experienced the go-kart pen, surf-slide, countless branded photo-moments and scenic decor transporting the crowd into an original party environment.