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FENTY UNIVERSITY BUS (2017)
CLIENT: Puma x Fenty x SIX02
ROLE: Creative + Art Direction + Retail Design
OBJECTIVE:
The SIX02 team in partnership with the PUMA x FENTY team was looking for a one of a kind retail experience.
RESULT:
FENTY UNIVERSITY on wheels. This decked out school bus traversed NYC, not only selling out inventory at both locations but besting their brick and mortar locations.
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